POATEK RENEWS ITS BRAND
Born out of innovative ideas, Poatek is a growing software engineering boutique that brings the top tech talent to work on B2B projects, providing IT consulting services for companies worldwide from several segments.
We are a company that has technology in the DNA, and we use it to connect the academy to the market and invest in good ideas. We believe that actions like these can transform the world.
The creation of Poatek Academy and Poatek Ventures
In 2020, Poatek created two new branches: Poatek Academy and Poatek Ventures. Poatek Academy aims to encourage research through technology, with integration actions between the academia and the market, while Poatek Ventures seeks to develop an innovative ecosystem by investing in startups and providing our technological expertise.
Our journey is marked by the constant search for innovation, and once again, the time has come for us to renew ourselves. Learn more about Poatek’s new visual identity: more modern, bolder and even more human.
A new presence
Our new visual identity is a natural evolution of the company’s previous logo. The balloon, a representative symbol of Poatek, gained a more dynamic presentation, reinforcing the concept of a global brand that values its journey while still enjoying the view.
Poatek Academy’ identity accompanies the visual cleanliness and visual minimalism of the main brand, however, using mainly the color blue – a color that is related to knowledge, studies, balance and lightness.
Poatek Ventures gained an energetic, bold and modern new identity. It accompanies the visual style of the previous brands, composing a corporate unit, but its colors give it intensity. Purple is a color very much related to innovation, and, for this reason, also to technology, innovation market, startups and investments.
New positioning
Our slogans represent us, bold and direct, clearly communicate our objectives, services and corporate culture.
WE GET IT
Our bold stance and commitment to excellence is synthesized through “We Get IT”.
WE SUPPORT IT
We translate our desire to give back to the society, to encourage future IT professionals and to stimulate our team through “We Support IT”.
WE FUND IT
And to demonstrate our ability to drive new business, with financial and human capital, we synthesized through “We Fund IT”.
The new visual identity demonstrates the company’s concern to keep itself updated over time, while valuing the heritage that its current brand carries.