To have a deep understanding of the user’s needs is essential to provide a positive experience that will strengthen the customer’s loyalty and the relationship with them.
UX/UI designers are professionals that are responsible for ensuring this experience. This job requires multidisciplinary skills: a mix of technical knowledge with art, customer management, processes, and design with unique experiences.
Here, it wouldn’t be different. In today’s blogpost we are going to discover what’s like to be a UX/UI designer at Poatek with Micaela and Tommy!
Enjoy the reading!
Micaela holds a Bachelor’s degree in Visual Design from UFRGS. She has been working for 7 years in the areas of graphic design and digital marketing, but in the last 3 years, she has dedicated herself exclusively to UX Design. Micaela explains that when you work in UX there is two-way communication: we communicate the product and the experience, and the user communicates to the platform and then to us. In her words, “Working in tech, I am able to stay closer to innovative ideas and transform people’s lives”.
Micaela got to know Poatek through a CEO LinkedIn contact. From there, she sought more information about the company’s business model and became interested in the opportunity to work on different projects, relating to clients around the world.
Micaela also told us about the relationship with the rest of the design team here: “I am lucky to be in a very welcoming and cooperative team of designers, we are constantly sharing knowledge and supporting each other through daily challenges”.
For her, the biggest challenge in this role is to be constantly in contact with people from different countries, and it is necessary to understand more about their cultures and customs: “Some people are very objective and direct, while others like to do small talk and get to know each other.”
Lastly, Micaela told us what she likes most about Poatek: “Precisely working with international products! The new experiences are something that I crave in all aspects of my life, so by doing user research, I get to know a lot about other people’s behavior, habits and even conception of beauty in other parts of the world”.
Thommy has a degree in design with a focus on the digital interface from Senac and has been working in the field for over 12 years. His interest in design emerged in his adolescence when he started creating blogs for his friends, and also fan website for his favorites bands, and a website for his hard-core teenage band.
In his projects at Poatek, Thommy has direct contact with a team that must have discipline from different areas of technology. In his words, being a UX/UI designer at Poatek “It’s an amazing experience being in touch with developers and clients on a daily basis, it helps us to create the best solution for our projects”.
Its biggest challenges are related to the diversity of projects and customers, in addition to interacting with different digital platforms: “Sometimes switching between projects it’s a challenge because we work with all kinds of clients/projects (financial, agro and so on) and with different platforms (mobile, web, back-office and etc)”.
Thommy told us that what he likes most about Poatek is the flexibility that the environment offers, in addition to all the initiatives that reflect Poatek’s culture, such as: Poatek Academy, Poatek Ventures, and the diversity and inclusion committee.
Working as a UX/UI designer is what allows a continuously improvement and learning from real people