POATEK INVESTS IN STARTUP MERCADO RADAR
The technology market has never been as heated as today and that’s why, in 2020, we decided to expand our areas of activity. In addition to working in the IT market, delivering projects to international and national clients, we created Poatek Ventures.
Poatek Ventures seeks early-stage startups with innovative and scalable solutions, and who have technology at their core, just like us. Our investment is not just a financial contribution, we also invest with our experience in technology engineering, directly contributing to the construction and development of the partner startup’s products. By doing this, we accelerate the growth of these companies and build lasting relationships.
One of the most recent investments was Mercado Radar.
The startup offers a platform that uses data intelligence to identify the best-selling products, prices, and trends for various categories of online retail sales. Initially, the platform is aimed at Mercado Livre, in which Mercado Radar has already handled around R$ 600 million in digital stores. As the company’s CEO comments:
“We guide sellers to understand what will be profitable. We are already monitoring more than 25 million products in our software. This way we can predict and recommend top-selling products to our customers.”
More than 6.000 retailers have already used the platform and achieved great results in a short period of time. The union of strategic market data linked to the monitoring of products is what ensures that there is no mistake when choosing what to sell and, consequently, obtaining better results.
By following the evolution of the business and the startup’s traction, we decided to invest in the business and help its founders to take Mercado Radar to another level. We are looking forward to the next steps on this journey!
Want to know more about Poatek Ventures?
So, visit our website and follow all our news: www.poatek.com/ventures
